Great Minds.

Ulrich Meyer-Höllings

Advisor - Customer Value Proposition Development
PhD (Germany)

Ulrich Meyer-Hollings works with large organisations to unlock adjacent or new business opportunities through structured innovation efforts. Ulrich used to be a Partner at XYZ Design - an award wining industrial design company from Cape Town that works across Africa to find specific solutions to our continent’s strategic innovation challenges.

Previous experience includes being a Senior Associate at Deloitte Consulting’s Innovation Practice in Johannesburg and heading up the German office of ReD Associates - a leading global design thinking & innovation strategy consulting business.

Ulrich has worked with MTN, Vodacom, Kagiso Media, Naspers, Equity Bank, Bertelsmann, Deutsche Telekom, BMW amongst others to drive disruptive innovation ventures across different parts of their business.

As part of a strategic innovation effort at Kagiso Media he helped incubate and launch its first TV venture, a free-to-air channel called Glow TV on the OpenView HD satellite bouquet as well as developing a new value proposition for Urban Brew a content production hub for the SABC.

Ulrich also helped develop an integrated innovation effort across multiple entities at Bertelsmann in Germany – which included pay TV channel RTL – into certain content verticals to build fan communities e.g. around cooking.

He also worked with Multichoice recently to develop a new value proposition for the informal economy e.g. for stokvels that looked at bundling subscriptions with other value added services to drive ARPU.

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